May 2024 | Delivering newness and innovation

INDX Beds & Bedroom – Delivering newness and innovation

Providing retailers with a forum to network with the industry and discover new products, new suppliers, and new business opportunities, INDX Beds & Bedroom recently returned to its West Midlands venue Cranmore Park to rave reviews.

Organised by buyers from Associated Independent Stores (AIS), the UK’s leading buying, event, and services group for fashion, home, and leisure, the first day of the show was reserved for AIS Members with general trade visitors welcome to attend on day two.

Emma Rackley, Director of Furniture and Home, AIS:

“The current retail landscape is tricky, and to give retailers a reason to visit the show, we focused on delivering newness across all categories - from presenting the industry’s best new design innovations to adding in a strong selection of first-time exhibitors.

“Our approach paid-off and we had a great show. Retailers and suppliers were able to connect, catch-up, discuss business, and make exciting plans for the future.”

Bringing together market-insight, trends and design inspiration, visitors were able to explore an exciting product showcase across beds, sofa beds, and bedroom furniture, from a stellar line-up of brands including new exhibitors Breasley, HTL, MLily, New Trend Concepts, Purecare, and X Sensor.

With a commercial focus on delivering newness, show highlights included new range – Exquisite, from Sealy Posturepedic, new Remi sofa bed from Limelight, and new VIP Lagos and Genf ranges from Wiemann.

Kaydian presented a new static bed design, and Sweet Dreams unveiled its AIS Member-exclusive Landmark collection, which was launched with a prize draw.

The show also played host to some notable industry anniversaries, such as Sleepeezee, celebrating their 100-year milestone and Hypnos, commemorating 120 years in business, and lifting a celebratory glass of fizz with customers from the bar on their stand.

Exhibitor testimonials:

New exhibitor HTL (Mark): “We appreciate the AIS team’s support, and we enjoyed a positive launch of our new bed collection.”

Returning exhibitor Bell & Stocchero (Daniel): “This was our fourth INDX exhibition - it’s a wonderful place to come and meet our customer base, great to get feedback and it’s really important to see the people that you’re dealing with. The April 2024 show exceeded our expectations, it was a very warm environment, and everyone was very friendly and very helpful. We will absolutely be returning to an INDX show in the future, it really is our premium show.”

Returning exhibitor Sealy UK (Graham Carberry): “This show was the best yet”.

Next show: INDX Furniture 28-29 August 2024

Whilst INDX Beds & Bedroom will return 29 - 30 April 2025, the AIS Team now have their sights set on planning the summer edition of INDX Furniture, which is back from 28*- 29 August 2024 (*AIS Member-only day).

For the first time, the upcoming show will include a curated edit of beds and bedroom exhibitors, alongside its regular showcase of leading upholstery, living room, and dining room suppliers.

Following the success of the January 2024 edition of INDX Furniture, exhibitors have been keen to secure their stands and the line-up to date includes, HTL, Hydeline, Alstons, Value Mark, Michael Tyler Furniture, Hjort Knudsen, Parker Knoll, Duresta, and Sofitalia.

Visitor registration for INDX Furniture can be completed online: www.indxshows.co.uk/indx-home/furniture/registration