LYCRA® Brand A Mark of Distinction...Celebrating 60 years...

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LYCRA® Brand A Mark of Distinction

LYCRA® Brand showcases 60 Years of Innovation at INDX Intimate Apparel SS19

This year, INVISTA is celebrating the 60th anniversary of LYCRA® fibre, the world’s original stretch fibre. And what better platform to showcase 60 years of innovation than at INDX Intimate Apparel!

Taking place from 5 – 7 August 2018 at Cranmore Park Event & Conference Centre in Solihull, this year’s INDX Intimate Apparel SS19 event boasts a line-up of over 190 brands, many of whom feature LYCRA® fibre in their ranges.

Swimwear, Lingerie and Legwear will be on offer at the Buying event, from a broad range of brands, giving visitors an exciting selection to choose from.

LYCRA® brand’s technologies will be on show throughout as many of the exhibitors incorporate LYCRA® fibre in their collections. But for a closer look at some of the key technologies, visitors need look no further than the very entrance of the event where a display featuring mannequins will showcase: LYCRA®fibre, LYCRA®SPORT, LYCRA®XTRA LIFE™ fibre, LYCRA®BEAUTY fibre.

LYCRA® brand will also be at the heart of the event with its sponsorship of the all-important coffee bar – look out for the distinctive LYCRA® 60 anniversary branding for a great place to take a break, plan your visit and meet with old or new contacts for a refreshing coffee.Not to be missed is the LYCRA® brand-sponsored reception on the first evening of the three-day event. A networking ‘must’ where buyers and sellers mingle and compare notes on what’s new, different and potentially irresistible for next year’s shoppers over drinks and canapes.

For the past 60 years LYCRA® fibre and fabric innovations have redefined consumer expectations of lingerie, underwear, swimwear and more. Transforming garments into better fitting, more durable, more comfortable clothing that moves with the body, the LYCRA® brand has become a mark of distinction for the consumer. Not surprisingly then that a recent study* found that 62% of consumers feel that they LYCRA® logo indicates a high-quality garment and 66% say would pay more for clothes made with LYCRA® fibre.

*2017 IPSOS Global Insights Study

For further information or imagery please contact:

Jonita Otto-Richardson / Paige Mengers at Bright Light PR

jonita@brightlightpr.co.uk / paige@brightlightpr.co.uk

T: 0207 384 6111

Visiting INDX Intimate Apparel SS19

Cranmore Park Conference & Event Centre Solihull, B90 4LF

  • Sunday 5 August 2018 9:00am – 5:30pm
  • Monday 6 August 2018 8:30am – 5:30pm
  • Tuesday 7 August 2018 8:30am – 4:00pm

Visitors are requested to pre-register for the show by completing the simple online process: http://www.indxshow.co.uk/intimate-apparel/intimate-apparel-registration

Entrance badges will be emailed to confirmed registrants and should be printed and brought to the show.

A variety of local hotel accommodation can be found here: http://www.cranmorepark.co.uk/visiting-us/hotels