Plethora of key industry buyers set record breaking order values...

 INT APP SS20 Show image Wide with Logo

The AW19 edition of the INDX Intimate Apparel show attracted a plethora of key industry buyers who travelled from all across the UK, Ireland, Europe and as far afield as Nigeria, to represent all levels of retail, from department stores to independent boutiques and quality e-tailers.

Reaffirming its status as a key ‘order writing’ show, exhibitors recorded cumulative order values in excess of £2.1m, which was a 2% increase on the same show last year. Amanda Adams, the show’s organiser reflects on this positive result:

“Buyers were in a buoyant mood and they came to the show eager to see the new ranges and prepared to spend. As our aim is to provide a professional, business-focused show conducive to buyers placing orders, the positive result is a reflection that our format is working, especially as this season we noted a significant increase in the number of buyers committing to a two or three day visit.”

The February show welcomed over 150 commercially viable brands including market leaders, established names and emerging labels, and Amanda is keen to evolve the product selection to keep on top of consumer trends and themes:

“In line with the growing consumer demand for nightwear, loungewear and gifting, this season we curated a strengthened selection of brands showcasing product to meet these specifics and in response, this area witnessed the biggest combined growth in order values at +24% versus last year. As we expected, our sports and active ranges attracted a lot of attention and our legwear brands also performed well with orders at +3% versus last year, reflecting the resurgence of hosiery and socks as a fashion trend”.

As the next show’s seasonal focus shifts towards Spring Summer 2020, the INDX team is already preparing for an exciting new showcase, which is set to call on the unrivalled facilities of Cranmore Park Conference & Event Centre in Solihull from 4-6 August.

Using all showrooms, the August line-up will feature over 175 brands including a host of global leaders, international icons and emerging labels, whilst the product offer will swell to include swimwear, resortwear and beachwear accessories.

Amanda comments: “Due to the nature of the product ranges, the spring summer shows are always a riot of colour and print which creates lots of visual impact across the exhibition spaces. We are lucky that Cranmore Park is an excellent venue in any season but the August timing allows us to make good use of the air-conditioned, floor to ceiling glazing in the upstairs showrooms and the courtyard seating area on the ground floor. As anyone who has visited an INDX show will know, we are all about creating an enjoyable experience for our buyers so we will also have complimentary Italian ice cream available and be ensuring that the after-show drinks are extra chilled!”

"The most inspiring lingerie exhibition for many years. From the arrival desk to lunch (and complimentary coffees), to the general buzz around the halls – I enjoyed every minute and it was a real pleasure to be spending my budget again"
"INDX makes the buying season a thoroughly enjoyable experience. Easy parking, complimentary food and a relaxed environment all make for a really great show"
"Cranmore Park is so easy to get to and the parking is so convenient. It's really helpful having plenty of room to sit down to gather our thoughts before the next appointment"  
“INDX Intimate Apparel is always a very buzzy and exciting show, bringing together a host of industry names and introducing us to new brands each season. We always have a very productive visit and go back to store with lots of  new ideas and inspiration”
"The facilities at Cranmore Park are second to none. Attending trade shows gets quite expensive so the fact that lunch and coffee is free is a big bonus and very much appreciated"
"Well done INDX! We were able to find the answers for all of our categories. INDX  has to be a must for any serious buyer looking at the bigger picture on offer"
INDX is product diverse with brands for women of all sizes. The show is the perfect way to inspire, inform and keep all buyers up-to-date with the latest trends”

Show Information

INDX Intimate Apparel SS20

Cranmore Park Conference & Event Centre, Solihull B90 4LF

Sunday 04 August 9:00am – 6:00pm

Monday 05 August 8:30am – 5:30pm

Tuesday 06 August 8:30am – 4:00pm


T: 0121 713 4453

E: intimateapparel@indxshow.co.uk

Buyers are required to pre-register by following the simple online process: https://www.indxshow.co.uk/intimate-apparel/intimate-apparel-registration