INDX Kidswear set for another record breaking show in 2020
The June 2019 event saw INDX Kids once again break all previous records, with all four of the showrooms utilised for the first time at a Spring Summer event. The increase in showroom space allowed the brand offering to increase by 25%, which resulted in an 18% increase in pre-show registrations and 15% increase in buyer attendance.
Show Organiser, Varsha Chohan, comments on the growing success of the show: ‘The brand and buyer loyalty is just one of the many aspects of the event that we are very proud of, and the increase in buyer attendance alongside returning brands is a reflection of the success of our shows, and therefore the importance of INDX Kids in the trade show calendar.’
The show in February 2020 will see over 90% of the brands from June 2019 opting to return, as a result the event has been a sell out since August with an extensive waiting list and enquiry list. Long term exhibitors and strong ambassadors for INDX include Toby Tiger, Kissy Kissy, Kite, Dandelion Clothing, Mayoral, and Blue Seven.
February 2020 will host 40 new brands; included in the growing boyswear offer will be Lyle & Scott, U.S. Polo Assn., Threadboys and MiTCH who will join returning brands Jack & Jones and Hype. The footwear selection will be enhanced with the addition of Geox, Jex, Sass + Me and Start-Rite. Other brands new to INDX are girlswear brands Little A, Elle, NONO Wish + Wonder, Lily & Grace and Marc Ellis, babywear brand Lily & Mortimer, P&C Piecci, Sofija and Angel Dear.
Returning after a successful debut includes, Cambrass, Lister & Bruce, Lola + Blake, Middle Daughter, Billy Loves Audrey and Beatrice & Bee. Christening and special occasion brands is a very strong category within the show and continue to be well represented with all the brands returning every season and include Caramelo Kids, Beau KiD, Sevva and Kidz Corner.
With the growing interest from consumers looking for more eco-friendly fashion, INDX Kidswear brands are reacting to this and are moving towards providing ‘sustainable’ clothing. From sourcing fabric, to the packaging and materials, all of the steps along the way are being considered to ensure their businesses are offering more sustainable fashion. Some of the brands who have really focussed on this are Turtledove London, OceanBluu and Kidsbury.
The brand offer has always been a mix of UK and international brands and each event has seen the international buyer quota increase too. As word of the unique buyer and business focussed approach spreads, along with excellent air and rail transport links, the attendance from European buyers continues to be strong with the last events attracting buyers from even further afar such as Israel, Brazil, Australia, South Africa, Nigeria, Doha and Abu Dhabi.
INDX Kidsweart AW19
Cranmore Park Conference & Event Centre, Solihull B90 4LF
T: 0121 683 1415
Buyers are required to pre-register by following the simple online process: https://www.indxshow.co.uk/kidswear/kidswear-registration