HIGHWAY NO 1 is one of the most famous and scenic roads in the world

When you travel south on the highway, the mountains are on your left and the Pacific on your right, all the way to Los Angeles - the symbol of the Californian lifestyle and the source of inspiration for the OLYMP collection.

Abbot Kinney Blvd. provides inspiration for the modern lifestyle - a relaxed approach to enjoying life. Light shades of green, muted taupe, bleached orange and grey-blue tones reflect this.

West Hollywood with its exuberant lifestyle and unconventional shops is represented by the complementary colours of red and green, which appear in a variety of nuances ranging right through to rosé. Navy and bleu provide a stylish colour base.

The road trip, which is synonymous with freedom and adventure, is presented in the form of dusty olive tones, navy and exciting shades of radiant blue. Yellow-green nuances provide the accents.

Malibu Beach, which epitomises the sheer enjoyment of life, is reflected in aqua, sand and a whole array of blue tones. Bold red and orange provide the accents here.

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Smart looks play out perfectly through the various collections.

Flora and fauna motifs provide the basis for a whole variety of print designs.

Stripes play a dominant role in the collection profile.

The shirt range is extended through the addition of new types of knits and exciting shirts.

The Classic Part of the collection is powered by prints featuring floral motifs, which are often depicted in very unconventional ways to create new impressions. The look is rounded off by fruit prints. Delicate colour graduations play a leading role.

Bold stripes provide accents.

The fabrics are light and summery, yet still exude a wonderful lustre and radiance.

Embellishments are very sophisticated, but usually more understated than in the past. Special buttons and also contrasting buttons are still important, featuring for example marbled colour graduations.

Ties, bow ties, pocket squares and braces complement the classic range perfectly.

Shirt motifs often provide the basis for the collection and create a very attractive display at the point of sale (POS).

New blends of cotton and linen provide important accents and underline the summery look.

Smart Business appears in a fresh look and with the addition of more colour - something that is apparent above all in the prints.

Linen also presents a new image in the form of print variations.

The popularity of jersey shirts is set to continue with styles featuring a lightweight, summery touch.

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The Casual Part is characterised by a great mix of knitwear, casual shirts and T-shirts.

Prints also play the leading role here. Ranging from floral motifs to prints inspired by the deep sea, right through to prints featuring abstract fruit.

Bold stripes assume a more important role here.

The overall look is becoming increasingly colourful.

Embellishments exude tasteful sophistication, for instance, small embroideries or prints featured on the inside of the collar band. New button designs are also important here and these determine the character of the shirt.

The shirt range is extended through the addition of lightweight knitted qualities, particularly in plated qualities. Waistcoats are an important element here, also featuring a fabric back section, to achieve the perfect product presentation.

Knitted short sleeve polos provide the perfect complement to the summer themes.

The shirt theme is resplendent with new developments in linen/elastane, cross-dyed nep shirts, supersoft cotton/modal qualities and this is all topped off by soft terries.

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View the New Olymp SS20 Collection Highway No 1 at INDX Menswear

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INDX Menswear SS20

Cranmore Park Conference & Event Centre, Solihull B90 4LF

Sunday 21 July 0900 – 1700

Monday 22 July 0830 – 1800

Tuesday 23 July 0830 – 1600


T: 0121 683 1417

E: menswear@indxshow.co.uk

Buyers are required to pre-register by following the simple online process: https://www.indxshow.co.uk/menswear/menswear-registration