Joe Browns was founded in 1998, inspired by a group of friends enjoying a beer in a beach bar in Morfa Nefyn, North Wales, at the end of a great day on the surf.
Fresh out of the sea, salt in their hair, laughing, joking and totally carefree, they were having an absolute blast. That was the essence, right there, of Joe Browns.
FUN, SPONTANEOUS AND FREE!
We decided there and then that this remarkable spirit would make the foundations of a great brand.