April 2024 | INDX Intimate Apparel unveils summer 2024 plans

INDX Intimate Apparel – The national one-stop Intimate Apparel show | 28 – 30 July 2024

Bringing together the UK’s biggest selection of intimates’ brands, INDX Intimate Apparel will be supported by over 130 brands, including industry icons and market leaders, when it returns to its West Midlands venue Cranmore Park this summer.

Running from Sunday 28 July to Tuesday 30 July 2024, the show will shine a spotlight focus on swim and resortwear and the organising team have hinted at exciting plans, including a new, revamped floor layout and INDX-only buyer exclusives.

There are a number of onsite buyer events planned to span the 3 days, such as Retail Insights expert panel discussion and networking drinks events.

This year, the show also coincides with the AIS Fashion Members Summer Soiree –with over 100 fashion members expected to attend the evening get together after having visited the show.

The Boutique area will have an elevated look and feel to reflect the differentiation between brand areas, and ahead of a new stand investment for all INDX shows in 2025, the July edition of Intimate Apparel will be the first show to introduce a preview – watch this space!

James Crabtree, Head of Fashion, AIS:

“Without doubt, INDX Intimate Apparel remains the national show for the intimates’ sector, attracting independents and multiples - our focus is to ensure that we create an offer and environment which meets the needs of all retailers and retailer types across the entirety of the UK and beyond.

“Capital city shows, whilst high profile and attractive, don’t always present the depth of offer that the eclectic intimates’ sector demands. We know buyers are time poor, so our aim is to cover all bases and to offer a fully comprehensive range of exhibiting brands”.

Aside from the annual Underlines Star Awards, INDX Intimate Apparel is the biggest dedicated venue event for industry suppliers and buyers just to get together, catch up, and candidly discuss business, and the July 2024 show promises to be an unmissable event for all lingerie, swimwear, nightwear, and legwear stockists.

Buyer Testimonials

"I really value INDX Intimate Apparel, I go to it to see what's out there and to place my orders. I prefer this to reps coming to my store.” - Rebecca Barnett, Frillies

"The INDX Intimate Apparel Show allows us a real ‘one stop shop’ to see all the major brands that we deal with. As ‘reps’ visits become ever more infrequent in the store, the chance for the Buyers to actually see the ranges, and often on models, is invaluable to us." - Chris Hancock, Principal, Hancock & Wood

"I attend INDX Intimate Apparel to discover new brands and products that might fit the customer profile of our store group. The show is a great place to see new and emerging trends within the intimates’ category. I also see brands I already stock to place orders and view new collections. It's a great opportunity to gain some market intel into trading conditions and see if I am missing any tricks from a buying point of view. Overall the show is really beneficial!" - Laura Magee, Buyer, Ulster Stores

"We visit INDX Intimate Apparel every season. Our buyers benefit from seeing all the brands together, they decide on range-plans, and they place our store orders for the season. Having the whole brand selection in one place makes it more of a comprehensive buy. It’s also a good opportunity to build relationships with the brands, learn about market trends, and see new brands." – Greg Davies, Principal, Smith Bradbeer

"The INDX Intimate Apparel show is vital to our business, it is the only show that we can see all our key suppliers in one place. We use it for in-season buying as well as planning for the following season. It’s a great environment to do business, comfortable, compact and inspirational. We often pick up new suppliers as well as see all our current brands. An extra bonus is the fabulous lunch which is amazing value!" - Tracy Harvey Managing Director Harveys of Halifax

Brought to market by Associated Independent Stores (AIS), the UK's leading buying and services group for Fashion, Home, and Leisure, INDX shows are uniquely curated by Buyers, for Buyers.

As the industry's key order-writing event, INDX Intimate Apparel offers a professional and friendly format, which allows attendees to make buying decisions in a business focused setting.

A must-visit for all intimates’ stockists, the show welcomes all retailers and presents new and emerging labels alongside a solid line-up of key returning suppliers.

Visitors also enjoy free onsite parking, free barista coffee and refreshments, plus complimentary breakfast pastries.