July 2022 | INDX Intimate Apparel delivers another successful show
INDX Intimate Apparel returned to its West Midlands event venue Cranmore Park in July, and despite coinciding with the build-up to the Commonwealth Games taking place in Birmingham and surrounding areas, the retail community turned out in force to support its much-loved industry show.
Before setting the dates for the July show, the organisers had already considered the potential disruption that might be caused by an influx of visitors descending on the UK’s second city for the Games, and the show was subsequently brought forward by a day, opening Saturday through to Monday as opposed to Sunday through Tuesday.
“We wanted to avoid as much disruption for our exhibitors and visitors as possible, without moving the show too far from its usual calendar position, so although the decision was not taken lightly, we collaboratively decided to open a day earlier than usual. We have always been a business focused show which attracts serious buyers writing serious orders, and this edition of the show was no exception” - Martina Honeyghan, Show Organiser
INDX Intimate Apparel is the UK’s key order-writing show for lingerie, nightwear, swimwear and legwear stockists and it continues to attract circa 150 brands to each edition. Market leaders such as Wacoal and Chantelle are long standing exhibitors, and the show also provides an unrivalled launch pad for new brands.
“This is a proper writing show. As all the lingerie big guns like the Wacoal group and Chantelle are here, it definitely pulls in the independents and typically they want to get all their seasonal orders done while they are here.” - Angela Blundell, Concrete Agency
Writing on Instagram, Dr Tessa Hartmann CBE who was at the show to launch her new HartiSWIM brand posted:
“It was fantastic to see so many incredible stores from across the UK and Ireland, especially after the economic challenges from Covid. It’s not easy launching a new brand so it was refreshing and encouraging to receive such incredible feedback and orders on HartiSWIM”.
Alongside an unrivalled exhibitor showcase, attendees also enjoyed a full timetable of extra events which included the new ‘Retail Insights’ speaker sessions chaired by renowned fashion journalist Eric Musgrave.
Joined by special guests including Mary Cameron, Managing Director - Chantelle Lingerie and Mark Tweed, Brand Director – Cyberjammies, Eric led engaging dialogue on topics including ‘sustainability’, ‘lessons from the pandemic’ and ‘selling intimates in tough times’ and having also attended the INDX Menswear & Footwear show earlier in the month, Eric was happy to support the show:
“There was plenty of positivity in the halls. I have to say that the INDX set up is really good, I only hear positive things about it from both visitors and suppliers so long may it continue”.
Helen Masters from Pudding Retail Lingerie Training and Consultancy was in attendance to deliver a perceptive presentation on achieving the wow factor in store, and Pamela Scott, Managing Editor of Underlines & The Swimwear Yearbook, was on hand to lead retailers through 2023 swimwear and resortwear trend workshops.
The first two days culminated with post-show drinks and canapés which were sponsored by Intimates Lingerie and Underlines Magazine respectively and those in attendance on day one also enjoyed a backdrop of live jazz.
Furthermore, the first 25 retailers to arrive on the final day of the show were treated to complimentary breakfast sponsored by Anita.
INDX Intimate Apparel will return to Cranmore Park on 12-14 February 2023 and visitor registration is open: www.indxshows.co.uk/indx-fashion/intimate-apparel/registration
The show welcomes all retailers and is free to attend. Visitors also enjoy free onsite parking, free barista coffee, free refreshments, and complimentary breakfast pastries.
The INDX brand is brought to market by leading UK buying group Associated Independent Stores (Ltd) which successfully delivers 20 shows per year across fashion and home sectors, from its West Midlands event venue, Cranmore Park Conference and Exhibition centre.