March 2024 | heralded as 'vital to business' by visiting buyers

Luxurious lingerie for every silhouette

INDX Intimate Apparel, the intimates’ industry’s destination show for UK retail buyers, returned to Cranmore Park, February 2024 for another must-see event.

As the most comprehensive lingerie trade show for Retail Independents in the UK, it provided the ultimate opportunity to discover the latest collections, witness emerging trends first-hand, and write orders for the upcoming AW2024 season.

Offering an extensive selection of over 130 brands, the show saw the return of some of the industry's biggest names; from firm favourites, to emerging trend-leaders.

Powerhouse labels such as Fantasie, Freya, Anita, Chantelle, Marie Jo, DKNY, Prima Donna, Triumph, Sloggi, Empreinte, Lise Charmel, Panache, and Louisa Bracq featured, as well as new exhibitor Peachaus - who showcased their ethical new range.

Bringing together an impressive brand line up across lingerie, swimwear, nightwear and legwear, buyers had the unique chance to experience each brand’s latest designs and seasonal releases up close.

The show provided an enriching experience through special exhibits, industry talks, and networking opportunities, and after a successful launch in July 2023, Boutique by INDX made a return, offering a selection of the premium labels.

Other highlights included daily giveaways, product demonstrations, and catwalk shows.

Networking drinks were provided curtesy of sponsors Wacoal (Monday), and Underlines Magazine (Sunday), the latter celebrating their 35th anniversary, plus Anita sponsored the ever-popular buyers breakfast (Monday).

Next Show 28 - 30 July 2024

Don’t miss your chance to be part of the UK's premier lingerie trade event for Independent Retailers, which promises to deliver an industry leading, empowering, and engaging experience for both buyers and exhibitors.

Plans are already underway for an exciting summer edition, including INDX-only off-order discounts, Retail Insights discussion panels, a new refreshed layout, plus networking drinks and VIP exclusives.

Buyer Testimonials

"I really value INDX Intimate Apparel, I go to it to see what's out there and to place my orders. I prefer this to reps coming to my store.” - Rebecca Barnett, Frillies

"The INDX Intimate Apparel Show allows us a real ‘one stop shop’ to see all the major brands that we deal with. As ‘reps’ visits become ever more infrequent in the store, the chance for the Buyers to actually see the ranges, and often on models, is invaluable to us." - Chris Hancock, Principal, Hancock & Wood

"I attend INDX Intimate Apparel to discover new brands and products that might fit the customer profile of our store group. The show is a great place to see new and emerging trends within the intimates’ category. I also see brands I already stock to place orders and view new collections. It's a great opportunity to gain some market intel into trading conditions and see if I am missing any tricks from a buying point of view. Overall the show is really beneficial!" - Laura Magee, Buyer, Ulster Stores

"We visit INDX Intimate Apparel every season. Our buyers benefit from seeing all the brands together, they decide on range-plans, and they place our store orders for the season. Having the whole brand selection in one place makes it more of a comprehensive buy. It’s also a good opportunity to build relationships with the brands, learn about market trends, and see new brands." – Greg Davies, Principal, Smith Bradbeer

"The INDX Intimate Apparel show is vital to our business, it is the only show that we can see all our key suppliers in one place. We use it for in-season buying as well as planning for the following season. It’s a great environment to do business, comfortable, compact and inspirational. We often pick up new suppliers as well as see all our current brands. An extra bonus is the fabulous lunch which is amazing value!" - Tracy Harvey Managing Director Harveys of Halifax

View the embedded image gallery online at:
https://www.indxshows.co.uk/indx-fashion/intimate-apparel/blog/1252-positive-feedback-for-indx-intimate-apparel-february-2024#sigProIddf8eff035b

Brought to market by Associated Independent Stores (AIS), the UK's leading buying and services group for Fashion, Home, and Leisure, INDX shows are uniquely curated by Buyers, for Buyers.

As the industry's key order-writing event, INDX Intimate Apparel offers a professional and friendly format, which allows attendees to make buying decisions in a business focused setting.

A must-visit for all intimates’ stockists, the show welcomes all retailers and presents new and emerging labels alongside a solid line-up of key returning suppliers.

Visitors also enjoy free onsite parking, free barista coffee and refreshments, plus complimentary breakfast pastries.